Promotion

Information, awareness and communication are the key strategic points to strengthen and keep focus on the value of Industrial Property rights and the negative value of counterfeiting.

The DGPI-UIBM so strongly believes in this concept that in 2023, following the path already undertaken for several years, focused its actions on the organization and implementation to provide information and disseminate IP culture at 360 degrees.

These activities include communication campaigns, multimedia videos and exhibitions addressed to consumers to disseminate the message of the value of authenticity and innovation, the implementation of broader information and debate initiatives, also addressed to institutional public and experts of the sector, such as the well-known Anticounterfeiting Week. Several educational projects see young people as privileged target audience through their involvement in moments that are didactic and playful at the same time to reflect on the damage caused by the counterfeit market and to increase their knowledge of the value of original and Made-in-Italy products, while having fun.

There is also a number of information activities to support the production system, in particular SMEs, to spread and strengthen knowledge of the value of IP rights and encourage the use of Industrial Property in business strategies to raise companies’ competitive positions on global markets.

The DGPI-UIBM plays the crucial role of coordination of the different actors – both public and private – for the joint definition and implementation of the national anticounterfeiting policy. Equally strategic and fundamental is participation and contribution of the DGPI-UIBM in the main European and international fora in order to enhance IP, prevent infringements and fight counterfeiting.

Several other initiatives have been implemented to reach consumers, enterprises and institutions, including the conduct of analyses and studies on the counterfeiting phenomenon, the participation in trade fairs and the promotion of information services to users.

All the initiatives share a common goal: improving the IP protection system.