Promotion

Promoting the culture of Industrial Property means investing in collective awareness, knowledge and responsibility with regard to the values of innovation, authenticity and Made in Italy.

Information, awareness-raising and communication are fundamental strategic levers for preventing and combating the phenomenon of counterfeiting, reducing its economic, social and cultural impacts.

Against this backdrop, in 2025 the Directorate General for Industrial Property – Italian Patent and Trademark Office reaffirmed and strengthened its commitment to promoting IP rights as a central pillar of the policies aimed at protecting and developing the national productive system.

Promotional activities were structured around a comprehensive set of initiatives targeting diverse audiences — citizens, students, businesses and institutional stakeholders — with the goal of fostering a wider and deeper understanding of the culture of legality and originality.

Communication campaigns, services for businesses and consumers, public events and educational programmes all contributed to building a shared narrative around the benefits of IP, while coordination with public and private actors at national, European and international level enhanced the overall effectiveness of the actions undertaken. In this context, promotion has established itself as a cross-cutting dimension of both anti-counterfeiting policies and efforts to support the country's competitiveness.

IN-DEPTH RESOURCES 

• Information: download the infographic with 2025 data