Promotion

Information, awareness-raising and communication are key elements in the process of informing the public about the importance of Industrial Property rights and to effectively combating the damage caused by widespread counterfeiting.

Throughout 2024, the DGPI-UIBM continued to focus on organizing initiatives aimed at promoting an IP culture at all levels. These initiatives included communication campaigns, the creation of informative videos, exhibitions and educational activities to boost consumer awareness of the importance of authenticity, innovation and Made in Italy.

The most resonant initiative was the Anticounterfeiting Week, which brought together public institutions, industry experts and key players, with the aim of strengthening the fight against counterfeiting and promoting the protection of IP rights.

Particular attention was paid to the younger generations, with play-centred pathways designed to encourage young people to think reflect on the damages caused by counterfeiting and consolidate their knowledge of the value of original products and Made in Italy manufacturing.

The DGPI-UIBM also promoted projects specifically targeting small and medium businesses, with the aim of strengthening their knowledge of IP protection tools and encouraging their strategic use in order to increase competitiveness on global markets.

Another key aspect concerned the coordination activities between the various public and private players, in defining and implementing an effective national anti-counterfeiting policy. The DGPI-UIBM has also played an active role at European and international levels, contributing to initiatives aimed at protecting IP rights and combating infringements, participating in trade fairs, conducting studies and research in this field, and by participating in international working groups.