Governo Italiano
Activity report UIBM
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THE “MADE IN ITALY” LAW

The Made in Italy Law (Law No. 206/2023)

The anti-counterfeiting regulatory provisions aimed at more effectively preventing and combating the market for counterfeit products – Arts. 49-56 of the so-called "Made in Italy" Law (Law No. 206 of 2023) – recorded, in 2025, a total of 5,506 concrete cases of application, an increase compared to the 3,616 cases recorded in the previous year, confirming the strategic importance of this regulatory framework in support of enforcement activities.

Focus: Made in Italy Law – Articles 49-56

  • Art. 49: Extending the jurisdiction of district prosecutors to act as Public Prosecutor in cases of counterfeiting of Geographical Indications or Designations of Origin of agri-food products.
  • Art. 50: Identifying specific training areas for professionals in the legal sector.
  • Art. 51: Increasing the deterrent effect of financial penalties against purchasers of counterfeit products.
  • Art. 52: Extending the crime of selling industrial products with misleading signs to those who hold the products for sale.
  • Art. 53: Allowing the competent authorities to order the seizure of one or more samples and the destruction of the remaining goods, where these are difficult to store or particularly onerous to manage, or dangerous to safety, health or public hygiene.
  • Art. 54: Simplifying the procedure for formally recording the inventory of seized counterfeit goods.
  • Art. 55: Introducing provision for undercover operations for the repression of the crime of counterfeiting Geographical Indications or Designations of Origin of agri-food products.
  • Art. 56: Introducing the revocation of, or refusal to renew, a residence permit in cases where a foreign national has been convicted of counterfeiting offences.

Application Data Analysis (2024 - 2025)

In detail, in 2025 over 5,000 concrete cases of application were recorded by the competent authorities in implementation of Art. 51, concerning the imposition of a higher administrative penalty on purchasers of non-original products. 235 cases concerned the application of the new procedures for the destruction of counterfeit goods (Art. 53), and there were 176 instances in which the enforcement authorities made use of the option of simplified recording of the inventory of seized counterfeit goods (Art. 54). Finally, just over 30 cases involved the implementation of the provisions of Art. 52, extending the crime of selling industrial products with misleading signs to those who hold the goods for sale.

Comparing the data from the 2024 monitoring exercise with those from the 2025 monitoring exercise, a significant increase is observed in the application of the main enforcement measures against counterfeiting by the competent authorities. In particular, an increase of almost 2,000 total applications of the anti-counterfeiting provisions was recorded in 2025, compared to the 3,616 total applications in the previous year. This result is largely attributable to the increase in cases of application of Art. 51.

Article Enforcement Authority 2024 2025 Total
2024-2025
Art. 49 Guardia di Finanza 3 - 3
Art. 51 Guardia di Finanza 1,924 3,050 4,974
Agenzia delle Dogane e dei Monopoli 1,507 2,013 3,520
TOTAL CASES - ART. 51 3,431 5,063 8,494
Art. 52 Guardia di Finanza 5 32 37
TOTAL CASES - ART. 52 5 32 37
Art. 53 Guardia di Finanza 2 11 13
Agenzia delle Dogane e dei Monopoli 164 224 388
TOTAL CASES - ART. 53 166 235 401
Art. 54 Guardia di Finanza 4 - 4
Agenzia delle Dogane e dei Monopoli 7 176 183
TOTAL CASES - ART. 54 11 176 187
TOTAL 3,616 5,506 9,122
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